Vice President of Marketing CERATECH Baltimore, MD — April 2005 - present
Responsible for all communications, corporate umbrella brand & individual product brand development and commercialization of over twenty five different, highly technical and dynamic chemical construction products. Developed and executed all external marketing activities (trade shows) , technical sales tools, online product documentation, public relations and vendor management. www.ceratechinc.com
Director of Marketing SOFTSPIKES Gaithersburg, MD — December 2002 - April 2005
Hired to “take Softspikes to the next level” with respect to creative marketing concepts, product development and market share. Envisioned and managed all aspects of new product launches, including direct introductions to retail, wholesale distribution, distributor relations, public relations and more. Navigated the political intricacies of a company merger, while leveraging synergies between each companies product categories. Conceived of and successfully implemented a patented, constraint based “proprietary” retail marketing system to defend against low cost, imported competitive products.
Creative Director TESSCO TECHNOLOGIES — March 1999 - December 2002
Proposed then cultivated a diversely talented internal creative team to address all marketing and communications challenges previously outsourced. Responsibilities included management of up to ten creative personalities ( designers, illustrators, web masters, writers), configuration and ownership of all external trade events, vendor relationships and telecommunications product development. Introduced a method to “self fund” all trade shows by an innovative vendor “kiosk” based exhibit booth strategy. Designed and patented a consumable mobile phone accessory. www.tessco.com
Director of New Product Development FAWN INDUSTRIES — 1995 - March 1999
Conceptualized hundreds of product ideas to find a proprietary product with which this plastics and electronics company could manufacture, control and market. Successfully envisioned and patented a simple to use, universal data collection device to assist manufacturing with internal statistical process control practices. Interfaced with automotive customers ( Ford & Chrysler) with respect to existing and potential manufacturing contracts.
Product Designer / Marketing Development CHAMBERLAIN / MRC — 1985 - March 1995
Envisioned mechanical concepts and solutions for a myriad of government RFPs, automated machinery, military systems and industrial products. Developed, executed and managed all proposal efforts as well as all marketing collateral. Interfaced with and supported engineering staff.
